Georgia Waves Goodbye to On the Border Tex-Mex Chain

Exterior of a closed On the Border Tex-Mex restaurant

SPACE AVAILABLE FOR SPONSORS!

Want to target the right audience? Sponsor our site and choose your specific industry to connect with a relevant audience.

What Sponsors Receive:

Prominent brand mentions across targeted, industry-focused articles
High-visibility placements that speak directly to an engaged local audience
Guaranteed coverage that maximizes exposure and reinforces your brand presence

Interested in seeing what sponsored content looks like on our platform?

Browse Examples of Sponsored News and Articles:

May’s Roofing & Contracting
Forwal Construction
NSC Clips
Real Internet Sales
Suited
Florida4Golf

Click the button below to sponsor our articles:

Sponsor Our Articles

News Summary

On the Border, the popular Tex-Mex restaurant chain, has closed all six of its Georgia locations after filing for Chapter 11 bankruptcy. This closure marks a significant shift in the local dining landscape, especially for families who enjoyed dining there. The chain’s owner, Argonne Capital Group, has faced financial challenges including rising costs and changing consumer habits. Despite the setbacks, On the Border aims to restructure and hopes for a comeback after securing funding to navigate this period.

Georgia Waves Goodbye to On the Border Tex-Mex Chain

In a move that’s got everyone talking, On the Border, the beloved Tex-Mex restaurant chain, has officially shut its doors across all six of its Georgia locations. Yes, you heard that right! The restaurant, known for its zesty fajitas and mouth-watering tacos, filed for Chapter 11 bankruptcy protection this past Tuesday, marking a somber chapter in the chain’s history.

Location Closures Hit Hard

All six Georgia restaurants located in Athens, Alpharetta, Buford, Duluth, Atlanta, and Kennesaw—are now officially missing from the restaurant’s website. This isn’t just a minor shake-up; it’s a notable change in the local dining scene, as many folks enjoyed their family outings at On the Border.

What’s Going On?

The chain, which is owned by Atlanta-based Argonne Capital Group—the same folks behind other popular spots like Applebee’s and IHOP—has faced a series of financial hurdles. Rising costs, increasing inflation, and a shift in dining habits among customers have all contributed to its struggles. Many restaurants across the nation are feeling the pressure as well, with On the Border’s situation highlighting broader trends affecting the casual dining industry.

This restructuring process is aimed at addressing these operational headaches and focusing on jump-starting growth again. In fact, the chain has already closed 40 locations prior to this filing, leaving a remaining 60 restaurants still operating across 18 states. To add to that, there are also 20 franchise-operated restaurants in the U.S. and South Korea still in the mix.

Facing Financial Challenges

With rising minimum wages and challenges in hiring and retaining employees, many chains like On the Border are grappling with how to make their establishments appealing to diners once again. The company has cited these pressures as key reasons for its declining sales, which have dropped approximately 3% in 2023. With all this in play, it’s no wonder they decided to seek bankruptcy protection.

A Glimpse into the Future

But it’s not all doom and gloom! On the Border is not throwing in the towel just yet. The chain has secured $10 million in financing to help them navigate through this restructuring period. Their plan? To sell off some of its assets in hopes of emerging from bankruptcy with a much stronger position.

The news comes amid a troubling trend in the restaurant industry where several casual dining chains, like Red Lobster and TGI Fridays, have also found themselves in similar situations. It seems the market is shifting, with consumers increasingly leaning toward quick-service and fast-casual dining options. Many chains are responding by downsizing or restructuring, hoping they can find a sustainable way to keep diners coming back.

The Road Ahead

Founded in 1982, On the Border has seen its share of ups and downs. They’ve stuck around for decades, but the challenges of today’s market have forced them to reevaluate their operations. As they navigate through this difficult patch, loyal fans of the Tex-Mex favorite can only hope for a comeback that may bring their beloved dishes back to the table.

So, whether you were a fan of those crispy nachos or the sizzling platters, it looks like some changes are on the horizon. Let’s keep our fingers crossed that On the Border can turnaround and perhaps, one day, we’ll see those iconic doors reopen in Georgia!