In the sprawling city of Atlanta, over 6,000 Jewish women find their digital sanctuary in a Facebook group affectionately called Jewish Women of Atlanta (JWOA). This vibrant online community has become a lifeline for many, serving as a platform where women seek advice on everything from travel to hair colorists, and from healthcare to local events.
The mastermind behind JWOA is Julie Joffre Benveniste, a health insurance broker who recognized the need for such a space. Inspired by the success of her previous initiative, Jewish Moms of Atlanta, Julie aimed to create a community that not only supported mothers but also catered to younger women in their 20s. “It’s really like throwing a party and wondering if anyone will show up,” she said, recalling how the group started small but gradually blossomed into a bustling community. “Slowly it began to grow,” she added with a hint of pride.
One of the group’s most appealing aspects is its supportive and non-judgmental atmosphere. Julie makes sure to vet each member, asking three simple questions: Are you Jewish? Where do you live in Georgia? Are you female? While some men have tried to sneak in, Julie humorously explained, “Of course, we don’t admit them, but it is funny that they try!”
Members share experiences, recommend local services, and even help each other find roommates or companionship. Julie noted that older members often step in to be surrogate grandparents, showcasing the beautiful generational bridges built within this community. She shared, “We had a mom who needed help, and this group showed up ‘in spades.’ When several Israeli families came during the war, many came forward to donate items to help out.”
JWOA has also played a pivotal role in addressing local issues. For instance, during a boycott of an Israeli-owned cookie shop at Emory University, posts from the group spurred members from as far as Chattanooga to show their support by ordering cookies. Julie believes the community spirit shines brightest during difficult times, especially when businesses are struggling to stay afloat during the pandemic.
However, it’s not all sunshine and rainbows. Julie is well aware of the challenges that come with large online communities, such as negative comments and trolling. “I recently removed someone because they were rude. I felt like they wanted to incite an argument, and I wanted no part of that,” she emphasized, ensuring that the group remains a safe haven for all members.
The group features days dedicated to different themes: Business Monday, Jobs Tuesday, Things for Sale Wednesday, Real Estate Thursday, and a thoughtful Friday Shabbat Shalom. In fact, Julie built much of her own business through the connections she made on Business Monday, demonstrating the genuine community spirit at play.
While Julie encourages open conversation, not all topics are suitable for the group’s format. When a discussion about circumcision was proposed, she quickly quashed it, stating, “I immediately felt this was a ‘nonstarter.’ We’re a Jewish group, and for most of us, this is not negotiable.” Her intuitive moderation maintains the group’s focus on positivity and support.
Julie’s role isn’t free of personal challenges. She is currently in a battle with colon cancer but finds solace in the support she receives from her online community. “People on JWOA, whom I have never met, reached out with support,” she said. From meals to kind words and thoughtful gifts, the community has come through for her in ways she never expected. “I can tell you she made my day in a way that was so incredibly special,” she said, referencing a kind gesture from a fellow survivor.
As Julie reflects on her journey with JWOA, she is reminded of the strength that comes from unity. “We have many different views on life, religion, and politics; but at the end of the day, we are all Jewish and need to stick together. This is a powerful group; and we have the ability to make big changes.” Encouraging Jewish nonprofits to utilize the platform for their events, Julie emphasizes the importance of coming together to support one another.
In the heart of Atlanta, Jewish Women of Atlanta continues to thrive, proving that a little online community can have a big impact. Whether you’re looking for advice, companionship, or simply a friendly chat, it seems this Facebook group has something for everyone.
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