The iconic Hilton Atlanta hotel, now under new ownership following a foreclosure auction.
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The iconic Hilton Atlanta, a major convention hotel, has been sold for $191 million in a foreclosure auction to Trinity Investments. This sale marks a significant shift in ownership following a tumultuous financial history for the previous owners, which included defaulting on a $218.8 million loan. With new financing plans underway, and competition increasing in the area, the future of the Hilton Atlanta remains uncertain as it strives to reclaim its status within the local hospitality industry.
In a surprising turn of events for the hospitality scene in Atlanta, the iconic Hilton Atlanta, recognized as one of the city’s major convention hotels, has been sold in a foreclosure auction for a whopping $191 million. The auction transpired on March 4, 2024, and attracted a great deal of attention.
The buyer, Trinity Investments out of Honolulu, secured the hotel through a credit bid, signaling a significant shift in ownership. The Hilton Atlanta, featuring an impressive 1,249 rooms, is strategically located at 255 Courtland St. NE. It is conveniently connected to several other renowned downtown hotels, including the Atlanta Marriott Marquis and Hyatt Regency Atlanta, via a network of sky bridges.
The previous owners, Apollo Global Management and Haberhill LLC, made headlines when they purchased the hotel back in 2015 for $145.89 million. However, disastrous financial decisions led them to default on a sizeable $218.8 million loan taken from Barclays Capital Real Estate in 2019. By 2021, ownership of this debt had transferred to Axonic Capital.
Under new ownership, Trinity Investments has already initiated a new loan worth $193.6 million with Axonic Capital, which is set to mature in January 2026. Meanwhile, CBRE has been tasked with marketing the hotel, suggesting that another change in ownership could be on the horizon.
It’s worth mentioning that the {Hilton Atlanta’s} woes are largely attributed to the impact of the COVID-19 pandemic, which severely disrupted convention-based business operations. Despite a renovation in 2017 that aimed to modernize the hotel, financial stability continued to elude its former owners.
Adding to the competitive landscape, a new hotel named Signia by Hilton Atlanta Georgia World Congress Center opened its doors late in 2023, introducing 976 more rooms to the bustling area. This new addition has placed further pressure on legacy hotels like the Hilton, competing for both guests and event space.
The recent sale of the Hilton Atlanta stands at about $150,000 per key, which is remarkably lower than the estimated $450,000 per key development cost of the new Signia hotel. This disparity in price points may indicate a significant opportunity or challenge for potential future owners in the area.
As the Atlanta hotel industry evolves, the upcoming changes and initiatives to reinvigorate the Hilton Atlanta will be closely watched, as the hotel seeks to reclaim its status as a vital player in the city’s hospitality landscape.
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