Exciting Partnership Announced in Atlanta!
Atlanta has been buzzing with great news recently as Kaiser Permanente Georgia teams up with the Atlanta Hawks to kick off a brand new partnership aimed at promoting health and wellness in our community. Announced on October 16th, 2024, this collaboration will help boost awareness about the significance of physical fitness, mental health, and healthy eating, encouraging all residents to lead healthier lives.
A Great Match for Atlanta
Andrew Saltzman, the Hawks’ President of Business Enterprise and Chief Commercial Officer, expressed his enthusiasm for this new alliance. He stated, “We are so thrilled to launch this cornerstone partnership with Kaiser Permanente Georgia. We share a belief in uplifting the Atlanta community, and we are looking forward to partnering and developing meaningful platforms that inspire and promote a healthier lifestyle.”
This partnership truly shines a light on Atlanta’s continuous efforts to improve community health. The Hawks, a long-standing pillar of the city’s sports scene, are now joining forces with a renowned health organization, promising exciting initiatives that will make a real difference in the lives of many.
Launch Event in Decatur
The partnership kicked off at a special launch event at the Decatur Family YMCA. Kaiser Permanente dedicated this day to distribute fresh fruits and vegetables to families who might struggle during fall break when school-provided meals are unavailable. This thoughtful initiative aligns perfectly with their goals of addressing food insecurity and promoting nutrition right from the roots.
Pam Shipley, Regional President at Kaiser Permanente Georgia, highlighted the mission behind this collaboration, stating, “Kaiser Permanente is excited to partner with the Atlanta Hawks, an organization that shares our mission to improve the health and well-being of Georgians.” By joining forces, they aim to tackle significant public health issues, providing resources for engaging in healthier and more active lifestyles.
Basketball & Wellness Together
The Atlanta Hawks and Kaiser Permanente plan not only to work together to boost overall physical and mental wellness, but they are also providing crucial resources to local YMCAs. From fun items like basketballs and T-shirts to practical supplies like coolers for staying hydrated, these donations will help foster a thrilling atmosphere for kids and adults alike.
During the basketball season, fans will notice a unique twist in the games as Kaiser Permanente’s messaging on health will be prominently featured. In-game branding will help spread the word on the importance of maintaining a healthy lifestyle, ensuring that the fun of basketball goes hand-in-hand with wellness education!
Year-Round Activations
This partnership doesn’t stop at events and supplies; Kaiser Permanente and the Hawks will work together all-year round to conduct free health and wellness activations. These pop-up events are designed to break down barriers to accessing healthcare, ensuring that everyone in Atlanta has the necessary tools to lead a healthier life.
Kaiser Permanente Georgia has been a dedicated champion for community health, recently donating a generous $150,000 to the Atlanta Community Food Bank as part of its Food as Medicine program. This enlightening initiative emphasizes the need for fresh, nutritious food for everyone, ultimately making a positive impact on the community.
Looking Ahead
As we move forward, the enthusiasm and cooperation between Kaiser Permanente and the Atlanta Hawks is sure to inspire not only basketball fans but all residents of Atlanta. With a shared vision of fostering a healthier community, we can look forward to exciting developments that encourage us to be more active, mindful, and nourished.
This partnership is an excellent reminder that taking care of ourselves is vital, and the combined efforts of organizations like these can truly uplift our great city. Stay tuned for more updates on events and initiatives that will come out of this inspiring collaboration!
