Surge in Real Estate Activities in Atlanta and Savannah

News Summary

Georgia’s real estate market is booming as Ryan Serhant launches SERHANT Georgia, with new offices in Atlanta and Savannah. This expansion comes with an increasing demand for homes, driven by shifting preferences in housing and an influx of professionals from the entertainment industry. Despite some fluctuations in market scores, both cities remain attractive for buyers. Local agents and new agencies are also driving activity, making Georgia’s real estate scene one to watch.

Atlanta and Savannah See a Surge in Real Estate Activities

In a move reflecting the increasing interest in Georgia’s real estate market, Ryan Serhant, CEO of SERHANT, has launched SERHANT Georgia with new offices in Atlanta and Savannah. The opening of these offices coincides with a notable uptick in demand for properties in the region, particularly attracting clients looking for either primary residences or secondary homes.

The Genesis of SERHANT Georgia

SERHANT Georgia was initially established in Savannah in February 2025, followed by the subsequent opening of the Atlanta office in November of the same year. This strategic expansion aims to cater to a growing clientele eager to move to Georgia’s vibrant locales.

Shifting Market Dynamics

balanced demand across both urban and suburban areas—a trend not commonly observed. Post-COVID housing preferences have influenced these dynamics, with some individuals opting to return to city life while others seek larger spaces in the suburbs. This shift underscores the evolving needs and desires of homebuyers.

The Entertainment Industry’s Influence

Atlanta’s status as the “Hollywood of the East” due to its bustling entertainment industry has played a pivotal role in driving local real estate trends. The film and television sector in Georgia has become a powerhouse, reportedly generating approximately $2.6 billion in spending in 2024. This influx not only boosts the economy but also enhances demand for real estate as professionals in the industry flock to the area.

Savannah’s Real Estate Appeal

As one of Georgia’s hottest markets, Savannah has garnered significant attention, boasting a “hotness” score of 58.19 according to real estate rankings. Although this figure indicates a decrease from previous months and the past year, it still signifies a competitive real estate environment that continues to attract buyers.

The Local Real Estate Scene in Savannah

The recent opening of the COMPASS Savannah office has further intensified local market activity. Veteran agent Liza DiMarco, with expertise in luxury home marketing, joins the team at the new office located in Savannah’s Landmark District. She will work alongside local agent Trisha Cook and her team of 20 agents who lead the operations.

Market Rankings

For those keeping an eye on the broader market landscape, Nashua, New Hampshire currently ranks as the top real estate market in the United States, followed closely by Rochester, New York. These rankings are part of Realtor.com’s Market Hotness Index, which evaluates buyer activity relative to inventory levels across various markets.

As the Georgia real estate market continues to evolve, its expanding appeal—bolstered by trends in housing, the entertainment industry, and the arrival of new agencies—positions Atlanta and Savannah as key players in the national real estate scene.

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Additional Resources

• WSB TV: Owning Manhattan Star Opens Offices in Atlanta and Savannah
• MSN: Netflix Star Opens Atlanta Office
• Atlanta Agent Magazine: Realtor Compass in Greater Atlanta & Savannah
• Patch: 2 GA Towns Among America’s Hottest Housing Markets
• NAR Blog: Georgia Housing Market Insights