Exciting Changes at Alloy as Frances Riley Joins as VP of Strategic Growth

Exciting Changes Unfold at Alloy in Atlanta!

Atlanta is buzzing with news as Alloy, a well-known agency that specializes in integrated marketing for tech brands, rolls out the red carpet to welcome Frances Riley as their new vice president of strategic growth. This announcement is even more thrilling as it comes during Alloy’s 12th anniversary—a year marked by a significant rebrand and impressive growth!

A New Chapter

Frances, who’s got over 15 years of experience up her sleeve, is stepping into a key role where she’ll be driving marketing, sales, and partnerships. Her extensive resume is packed with experience in both B2B (Business to Business) and B2C (Business to Consumer) marketing. Frances specializes in everything from customer experience to client acquisition, making her the perfect fit for Alloy as they look to advance their already innovative approaches to integrated marketing.

“I was drawn to Alloy’s ethos and its unique value proposition,” Frances shared. “At the heart of what we do is a dedication to growing alongside our clients through imagination, intelligence, and intent. We offer services ranging from brand identity and interface design to corporate communications and media relations.” In simpler terms, Frances is all in on helping Alloy continue to redefine what integrated marketing can be!

Proven Track Record of Success

Before joining the crew at Alloy, Frances was at Code and Theory, where she functioned as the director of strategic accounts. There, she excelled in managing high-profile accounts across diverse industries like financial services, entertainment, telecommunications, and healthcare. Some big names she’s had the privilege to work with include AT&T, PwC, Yeti, L’Oréal, and UPS. It’s safe to say her collaborations have consistently delivered results, helping companies turn from mere echoes in the tech world to true pioneers in their fields.

Facing the Future Together

Raj Choudhury, Alloy’s CEO, is thrilled about Frances joining the team. “Technology brands are facing strong macro dynamics—ranging from artificial intelligence to booming private markets. There are massive challenges and opportunities out there!” he remarked. “Frances’ experience will be integral in helping us achieve our goals in this ever-evolving landscape.” This includes expanding to new continents, elevating the agency’s perceived value, and distinguishing Alloy in competitive markets—no small feat!

Join the Uncommon Crew

Alloy is on the lookout for passionate individuals who consider themselves “nerds, rebels, and creatives” to join their uncommon crew. With job openings in Atlanta, New Orleans, and even remote positions available, there are plenty of opportunities for fresh talent to make their mark. If you’re interested, now’s the time to check it out!

Wrap It Up!

So, as Alloy embarks on this exciting journey with Frances Riley at the helm of strategic growth, it’s clear that the agency is positioning itself to not only navigate but thrive in the future marketing landscape. Here’s to a bright new chapter filled with creativity, collaboration, and growth in the heart of Atlanta!