Atlanta’s Iconic The Varsity to Transform into Student Housing Complex

Atlanta Icon The Varsity to Make Way for Student Housing

Hey there, Atlanta! Big news is brewing in Midtown as the legendary restaurant The Varsity, known for its mouthwatering chili dogs and that catchy phrase, “What’ll ya have?”, is planning to sell a surface parking lot right next to its iconic eatery. Can you believe it? The Varsity Realty Corp. has filed an application to develop its prime spot at 680 Spring St. into a shiny tower packed with 560 student housing units along with some new retail and commercial spaces on the ground floor. Sounds exciting, doesn’t it?

What’s on the Horizon?

The proposal includes an impressive new parking deck that will wrap around three sides of the tower. While the application hasn’t officially named the developer just yet, it’s been reported that Landmark Properties, based out of Athens, is keen on this opportunity. Once the sale is finalized, Landmark will take the reins on this project, stepping in with some flashy plans for the area.

By the numbers, this significant new development is set to rise on a two-acre site and is tailored specifically for students from nearby Georgia Tech. Imagine having a home with direct views of Georgia Tech’s Bobby Dodd Stadium! It’s a sports fan’s dream come true, right?

Luxury Living for Students

Now, what about amenities, you ask? Landmark isn’t skimping on the perks! Early designs promise an expansive pool deck complete with a resort-style pool flanked by jumbotrons (yes, you heard that right!), a top-notch fitness center, a sports simulator, a relaxing sauna, and tons of study spaces and sky lounges. It’s like living in a mini paradise while you chase your academic goals!

The Varsity’s Rich History

Can you believe The Varsity has been serving up delicious eats since 1928? That’s nearly a century of history! Founded by Frank Gordy, the restaurant has been a favorite hangout for both locals and visitors alike. With its impending sale, the Gordy family reassures us that the daily operations of The Varsity will continue uninterrupted. John Browne, the Chief Operating Officer, stated, “The Varsity has served our loyal customers on North Avenue since 1928, and we look forward to continuing to serve them for many years to come.” So rest assured, your chili dogs are safe for now!

Planning for the Future

Back in January, the Gordy family stirred some curiosity when they consolidated their various properties surrounding The Varsity from 11 separate parcels down to just two. Browne explained that this move was primarily to streamline the number of tax bills. However, this property cleaning also hinted at their interest in entering the exciting world of development amidst the ongoing construction boom in Midtown.

According to experts, this redevelopment is timely, especially considering the rapid expansion of Tech Square at Georgia Tech and the new office spaces creating a buzz across the skyline, with companies like Google, NCR, and Anthem planting roots in the area.

Landmark Enters the Mix

As for Landmark Properties, this new project will be their fourth undertaking in the bustling Midtown and Downtown Atlanta areas. With a growing local portfolio that encompasses a whopping 4,000 beds, Landmark is making a significant mark on student housing in Atlanta.

Looking Ahead

So, Atlanta, as we prepare ourselves for changes in this beloved part of our city, we can’t help but feel a mix of excitement and nostalgia. Will The Varsity continue to be the vibrant community hub it’s always been? Only time will tell! But one thing’s for certain: the future of Midtown is looking bright!