Atlanta App Revolutionizes Social Shopping Experience
Say Goodbye to Guesswork and Hello to Personalized Recommendations!
In the bustling city of Atlanta, something exciting is brewing in the realm of shopping! An innovative app called Lutely is turning the conventional shopping experience on its head. Gone are the days of struggling to find the right gift, or getting lost in a sea of ads trying to guess what people really want. Atlanta-based entrepreneur Loren Mount-O’Brien is on a mission to bring *genuine connection* back to shopping with this new social shopping platform.
From Advertising to Authenticity
With over a decade in the advertising industry, Mount-O’Brien has seen firsthand how challenging it can be for brands to pinpoint why customers make their buying decisions. Despite all the fancy algorithms and costly advertising campaigns, there’s a troubling amount of guesswork involved. Even her own husband struggled to pick out something special for her birthday—a moment that sparked the idea for Lutely.
“You are what you buy. Every purchase tells a story—what you love, how you live, who you are,” she explains. Yet, she notes that the landscape of online shopping is filled with frustration. Americans rack up a staggering $156 billion in annual returns due to gift disappointments. With the phasing out of third-party cookies and the rise of poorly reviewed products, many customers are left feeling more confused than ever.
Meet Lutely—Your New Shopping Companion!
So how does Lutely work? It’s designed to be a personal space where you can save all the *shopping gems* you come across. You know those moments when you chat with friends and someone mentions a product that makes you think, “Oh, I LOVE that!”? That’s the essence of Lutely. Users can gather product recommendations, stray screenshots of items they liked, and those tempting tabs full of deals into one handy platform.
It’s all about having a *trusted circle of recommendations* right in your pocket. Mount-O’Brien’s focus is on Millennial women, who she describes as the “kin keepers” of shopping—buying not just for themselves, but for partners, parents, and children, too. “When one millennial woman joins Lutely, she doesn’t come alone. She brings her entire network with her,” she shares. This creates a domino effect of genuine recommendations that echoes through social circles.
Bridging the Gap Between Brands and Consumers
Brands take note! Lutely is more than just a shopping app; it’s a hub for bringing brands into authentic conversations about their products. Instead of blasting out ads into the void, companies can now engage in meaningful discussions that customers are already having. Customers don’t merely buy things; they purchase with intention based on trusted recommendations—an aspect brands can now tap into.
Plus, let’s talk about data! Rather than just noting what someone buys, Lutely can uncover the *why* behind the purchase. For instance, if a user buys a stylish pair of shoes, Lutely will highlight that it was a recommendation from a close friend known for great style. The app is already seeing excitement among fashion, home decor, and beauty brands eager to connect with their target audience.
The Future Looks Bright for Lutely
Lutely is still in its early stages, yet it has hit the ground running. Mount-O’Brien recently scored a $10,000 prize in a pitch competition, gaining traction in the local startup scene. “While we’ve built a great foundation with our shopping profile, we have ambitious plans for AI-powered features that can truly transform the experience,” she says.
As they grow, Lutely is looking for a technical partner to help with scaling, but the focus remains on *authenticity* and *trust*. “We’re building something special here and welcome support in all forms,” she adds enthusiastically.
So, Atlanta, are you ready to dive into a world where shopping is more connected, streamlined, and personal? With Lutely paving the way, the exciting future of social shopping is just a tap away!
