GVG Events: A Catalyst for Atlanta Artists
Atlanta, GA – In a city as vibrant and diverse as Atlanta, local artists oftentimes struggle to gain recognition and exposure in the saturated arts scene. Unveiling a unique approach to tackle this disparity, Mike Huddleston and C.C. Indivero, the dynamic duo behind GVG Events, are now offering Atlanta-based artists a platform to showcase their talent.
About GVG Events
GVG Events, initially known as Georgia Vintage Goods, began as a small antique store located on Carroll Street. In 2015, Huddleston and Indivero recognized the opportunity to add an innovative feature to the local arts scene and transformed their store into a pop-up vintage art market. The initiative gained robust traction and, by the third year, outgrew its allotted space at the 97 Estoria bar where the pair hosted their events.
Having to Turn Artists Away
“There was just such a need for it, and people were chomping at the bit trying to get into the [vendor] spaces,” says Indivero, reflecting on the dreadful experience of having to turn interested artists away. Answering this evident demand, the pair decided to extend their venture beyond Cabbagetown by hosting around 40 events in different neighborhoods across Atlanta annually.
Holding onto Atlanta’s Roots Amidst Changes
Huddleston and Indivero have placed a particular emphasis on celebrating and preserving the unique elements that embody the essence of Atlanta’s culture. In a rapidly evolving cityscape, they strive to be the shepherds of the timeless charm of the city’s roots through various GVG Events. “We’re trying to hold on to the cool things,” comments Huddleston.
Summerhill Sundays: A Stepping Stone for Local Artists
One of GVG’s most successful recurring events is Summerhill Sundays. Featuring the work of local artists, this popular pop-up market is held bi-monthly in a parking lot off Georgia Avenue. Visitors enjoy a diverse range of artwork while swaying to popular numbers played by local DJ Ra’s Al Ghul, and indulging in a plethora of food options catered by local food trucks.
Vendors have included esteemed artists like Lindy Lane who owns Not Perky Shop, fashion curators of No Surrender Vintage Collective, and representatives of the popular hair and body care company, HoneyChile HairLove.
The Impact of GVG Events on Local Artists
The impact of GVG Events goes far beyond creating temporary showcases. For many artists, these pop-up markets have been an incredible stepping stone towards self-sustenance. “If we can look at you in 5, 10 years and you’re successful—to just know that we had any type of help with that… it’s almost better than pay,” expresses Indivero, highlighting the emotionally rewarding aspect of their endeavours.
By nurturing the artistic scene in Atlanta with their ground-breaking venture, Huddleston and Indivero are shaping a unique path for Atlanta-based artists, forging a strong community, and contributing to the city’s vibrant cultural heritage.
