Argentine Software Companies on Another Trade Mission to Atlanta
Atlanta, Georgia – In a move that highlights the growing ties between Argentine and US tech companies, a delegation of 17 Argentine software firms are set to visit Atlanta on April 15 and 16, 2024. This is the latest initiative to position Argentina as a preferred near-shoring destination for local firms in need of tech solutions.
Building on Successful Past Link-Ups
Spearheading the Argentine presence in Atlanta will be the new consul general of Argentina, Alana Lomonaco Busto. The plan is to capitalize on the momentum generated from a 2022 delegation led by Argentina’s former ambassador to the United States, which included a “Malbec and Networking” reception. At this event Argentine diplomats launched the “Argentina Delivers” initiative, signaling the South American nation’s readiness as a potential partner for US tech industries.
Making Argentine Talent Known in Atlanta
While the “Argentina Delivers” initiative remains active and its directory still serves as a tool for firms to locate partners, the challenge, according to consul general Alana Lomonaco Busto, is to make it better known in a vibrant tech environment like Atlanta. Atlanta’s burgeoning tech sector could significantly benefit from Argentina’s position as Latin America’s top software exporter.
A key strategy for popularizing Argentina’s offering will be a program featuring an invitation-only “Tech and Wine” reception on April 15, followed by meetings with potential partners across the city. After Atlanta, the delegation is set to head to Miami for the eMerge Americas conference scheduled for April 18-19.
Advantages of Argentina
Argentina boasts numerous advantages for US tech firms, including a similar culture, a compatible time zone, and competitive pricing. The success of Argentine tech giants such as Globant and MercadoLibre is an indication of what Argentine tech ventures are capable of achieving on a global stage. The delegation’s representation will feature a diverse selection of areas including fintech, health tech, ed-tech, cybersecurity, AI, gaming, and more.
Adapting to a Changing Landscape
While Argentina’s potential is undoubted, the country currently faces a tenuous moment following the election of Javier Milei, a self-described “anarcho-capitalist”. His introduction of drastic market-oriented reforms such as devaluation of the peso and cuts to food and fuel subsidies, all in a bid to balance the country’s budget and stimulate export activity, have led to soaring inflation. Yet, the resilience of the Argentine tech sector amidst such an economic backdrop is a testament to its potential and pervasive entrepreneurial spirit.
For more information or to connect with the Argentine delegation, kindly reach out to comercial_catla@mrecic.gov.ar.
