Atlanta’s Sweet Innovation: Great American Cookies Launches 3D Cookie Cake Builder
Atlanta is buzzing with excitement as Great American Cookies unveils an innovative way for dessert lovers to indulge in their favorite treat! The iconic cookie brand has stepped up its game by launching the 3D Cookie Cake Builder, an interactive feature that allows fans to fully customize their cookie cakes from the comfort of their own homes. This sweet digital adventure makes it easy for everyone to create the perfect cake for any occasion, whether it’s a birthday bash or a celebratory holiday feast.
How the 3D Cookie Cake Builder Works
Imagine being able to experiment with different flavors and decorations in real-time! With the 3D Cookie Cake Builder, customers can play around with various icing options, add personalized messages, and try out countless flavor combinations. As users make their selections, they can watch a live 3D rendering of their creation come to life on their computer or mobile device. This interactive tool means no more guessing what cake will look like; you can see every variation before tapping that all-important order button.
Behind the Magic: collaboration with Tech Experts
To bring this cutting-edge tool to life, Great American Cookies turned to the talented team at Rapturous, a digital agency based in Atlanta. Led by local technologist David Feldman, Rapturous has been collaborating with the cookie brand since 2019. Initially, the focus was on launching a user-friendly direct-to-consumer e-commerce platform, but the team has now taken customer experience to a whole new level with the 3D Cookie Cake Builder.
A Dash of Inspiration from Nike
Feldman drew inspiration from the renowned Nike Shoe Builder, a digital platform known for allowing users to have a high level of customization. He and his team strived to create a similar playful and personalizable experience for cookie cake enthusiasts. This approach aims to make creating a cake just as exciting as the actual eating!
The Technology Behind the Builder
The technology driving this innovative builder is intricate. It requires considerable engineering to ensure that all the personalization options function seamlessly. With over 200 Great American Cookies outlets co-branded with Marble Slab Creamery, the online experience dynamically adjusts based on where customers are placing their orders from – whether it’s a standalone store or a joint storefront.
Building a Better Ordering Experience
Right at the core of this impressive platform is the Olo API, a widely acclaimed enterprise online ordering system. The Olo API provides the structure needed to ensure that personalized orders and co-branded experiences merge efficiently, giving users a delightful shopping experience.
Meeting the Challenges of Today’s Market
In a world where third-party delivery services like Uber Eats and DoorDash dominate, restaurants are finding it increasingly challenging to maintain visibility and connection with their customers. Feldman recognizes this struggle as a “necessary evil” that restaurants face. With so many dining options available on those popular apps, it can be easy for individual restaurants to get lost in the crowd.
The Future is First-Party Ordering
However, Feldman firmly believes that first-party ordering is the way forward, allowing restaurants to take control of their customer data and build meaningful relationships with their patrons. By driving customers to their unique and customized digital platforms, restaurants can collect essential information, enhance loyalty, and engage on a more personal level. This way, cookie lovers can still have their cake – and eat it too – while supporting their local cookie shop!
With such groundbreaking tools like the 3D Cookie Cake Builder, Great American Cookies is not only sweetening the deal for customers but also paving the way for other businesses in the digital age. So, next time you’re in the mood for a cookie cake, remember—you can now design your treat to be uniquely yours, all thanks to the innovation coming out of Atlanta!
